LONDON – Virtual Agency The PR Network (PRN) has won the global corporate and product account for renewable energy company Hydro Wind Energy.
The London-based company, which is one of the World Economic Forum’s top 100 startups and is backed by US seed accelerator Techstars, aims to provide clean, fresh drinking water and clean energy at low cost to around the world, supplied in a sustainable manner using new technologies.
PRN’s global team delivered a project in 2020 in the UK, US, France and Germany to promote Hydro Wind Energy’s (HWE) crowdfunding campaign on Indiegogo for its first staging product. on the market, QuenchSea (photo), the world’s first portable, portable desalination device that turns seawater into freshwater.
Following a new crowdfunding campaign on Seedrs which brought funding to nearly £ 1million, PRN has now been appointed to support HWE on an ongoing basis with product and corporate PR and a thought leadership program.
HWE intends to donate 100 million QuenchSea units by 2027, potentially giving one billion people access to safe drinking water. In addition to the humanitarian aspect, the $ 60 product is aimed at the adventurer market, including sailors and campers.
PRN’s market teams will handle Quenchsea product launches and product review programs to increase awareness and sales. Separately, the agency develops HWE’s broader corporate narrative and messaging across all of its business flows.
The team is also planning thought leadership campaigns later in the year around other new technologies being developed by HWE. These include SubSea RO (large scale offshore desalination plants) and the OceanHydro hybrid energy system.
HWE Managing Director Lee King said, “We are a start-up with a mission to bring our products to many markets at the same time and make a difference for people who need fresh and water. low cost energy. The PRN model allows us to run multinational campaigns in a cost effective manner, working with senior executives who know how to reach the right contacts, coordinated by the PRN hub in the UK.
Katy Campbell, Director of Customer Services and Head of Consumers at PRN, added: “We have been blown away both by the ambitions of Lee and his team and by the potential of HWE products to actually help solve some of the humanitarian issues. most urgent in the world. Our global team is passionate about helping HWE fulfill its mission to become the global energy leader.